Creating a cognitive User-Product Interactions
Goal: Create interactions that focus on the product at hand and result in knowledge whilst preventing from confusion and error.
Creating a story: First impressions
First impressions are crucially important in shaping user’s perception of design, those have powerful anchoring effect on the subsequent experience.

To shape user’s first impression, we should consider the role of visual complexity and prototypicality of the existing design. Study shows, that websites with low visual complexity (simple) and high prototypicality (familiar) are perceived as highly appealing.

Along the path
It is vital to create seamless and enjoyable browsing experience; allow user to follow a pattern to not only find their final destination, but also to always know where they are within the broader context of the site. By creating visual paths, we can control how the information is being perceived and in what order.
Endings
Endings are as compelling as the rest of user’s journey and should not be overlooked. Addressing where our design’s endings are, making sure that endings don’t lead to user stepping out of the experience. Keeping users engaged and able to continue their journey when they reach endings is the key.
Proposed actions:
• Lowering a visual complexity of the landing page, and improving it’s prototypicality
• Determining importance of and controlling the perception and order of information received
• Ensuring constant visibility and accessibility of navigation system
• Removing dead ends - giving user more navigational options at the design endings, ensuring that journey               continuation is always possible​​​​​​​
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